New Stress Sneaker Store

The Norwegian sneakers and clothing concept Stress was founded back in 1995. From the beginning the ambition was to offer new brands that was not available in Norway at that time. Inspiration came mainly from the USA with roots in hip hop culture, music and graffiti. After 20 years the goal is to continue to offer the most exciting brands with first hand knowledge. Stress recently opened a new store in Oslo city center, at the corner of Kirkegata 34. The inspiration for the stores design came from the founder Erik Schjetne´s several trips to Japan the recent years. The Oslo based design agency Work was contacted to assist in the design process, and together they created a store using the preferred materials metal and oak in combination with terrazzo flooring. Everything is costume design in a combination of minimalistic yet inviting expression. In the basement there´s established a separate room with its own expression, where unique shoe models are showcased. Stress´ overall ambition has been to open one of the world’s finest sneaker stores and putting Oslo on the map of international retail. Photo: Michael Angeles.